THE IDEA
What is an AGAIN Moment?
An AGAIN Moment is the point at which the story that brought us here no longer explains the reality in front of us.
The old logic is losing its power.
The new logic has not yet emerged.
Between the two lies the space most leaders, leadership teams and organisations try to escape as quickly as possible.
I call it the in-between.
THE LANGUAGE
It is where the real work begins.
01
Again Moment
02
Old Logic
03
New Logic
04
The In-Between
05
Again Signals
06
The Blind Spot
07
The New Narrative
THE PROGRESSION
The moment before a new beginning becomes visible.
- 01Old Logic
- 02Deviation
- 03Explanation within the Old Logic
- 04Impact decreases
- 05Irritation
- 06Again Moment
- 07The In-Between
- 08New Logic
- 09AI Impact Audit
TO BE DEVELOPED
PLACEHOLDER CONTENT
Real examples
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Counterexamples
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Types of Again Moments
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Emerging research
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Collected stories