THE IDEA

What is an AGAIN Moment?

An AGAIN Moment is the point at which the story that brought us here no longer explains the reality in front of us.

The old logic is losing its power.
The new logic has not yet emerged.

Between the two lies the space most leaders, leadership teams and organisations try to escape as quickly as possible.

I call it the in-between.

THE LANGUAGE

It is where the real work begins.

01

Again Moment

02

Old Logic

03

New Logic

04

The In-Between

05

Again Signals

06

The Blind Spot

07

The New Narrative

THE PROGRESSION

The moment before a new beginning becomes visible.

  1. 01Old Logic
  2. 02Deviation
  3. 03Explanation within the Old Logic
  4. 04Impact decreases
  5. 05Irritation
  6. 06Again Moment
  7. 07The In-Between
  8. 08New Logic
  9. 09AI Impact Audit
TO BE DEVELOPED
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Real examples

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Counterexamples

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Types of Again Moments

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Emerging research

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Collected stories

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